Señor Churro is a conceptual fast-food brand exploring how nostalgia and contemporary design can come together to create a playful and memorable food experience.

The Brief

The goal was to develop a visual identity for a young, urban audience while maintaining the warmth and familiarity associated with traditional street food.

Outcome

I created a bold visual system built around vibrant purple and sunny yellow, supported by expressive typography, playful graphic elements, and warm food photography. The result is a retro-modern identity with a youthful and energetic personality.

Visual identity

Yellow background with a cartoon image of a smiling churro inside a yellow coffee cup, with purple text curved around saying '¡LLEGARON LOS CHURROS!'
Color palette with four color swatches and their respective color values and hex codes. The title is in Spanish, "¡Llegaron los churros!", on a purple background.
Close-up of sugar-coated churros with three social media post overlays promoting Señor Churro, a café and churro shop, announcing the opening date July 6, 2026, with events like a live DJ set and churro offerings.
Close-up of churros dusted with sugar on a dark surface and a yellow coffee cup being filled from a coffee machine.
Three digital social media story templates for a churro business. The first is yellow with purple text announcing churro arrival date. The second is purple with a cartoon of a churro in a cup giving a thumbs up. The third is a photo of churros frying with overlay text: "Café. Churros. + Good Vibes."
Churros with a side of chocolate sauce in a small white bowl on a woven basket
Close-up of a hand pressing a button on a coffee espresso machine, with coffee grounds visible inside the machine's portafilter.
Person holding fried churros dusted with sugar, some wrapped in yellow paper.
Close-up of a ceramic mug filled with hot chocolate, viewed from above, with a swirled surface.
A cartoon drawing of a happy piece of bread with arms, submerged in a cup of hot coffee or tea, with steam rising, on a white background.