Rico Rico Fiesta is a festival celebrating the diverse flavors and culture of Latin America, featuring a wide variety of street food, live music, competitions, themed décor, and an open-air atmosphere.

The Brief

Festive Planet Inc. set out to organize a Latin food festival in New Jersey. While Rico Rico Fiesta already had a logo, it lacked a structured visual and digital presence. The challenge was to build a consistent communication system across social media, and ongoing marketing materials that captured the personality of the event.

Outcome

As Art Director, I developed a vibrant visual identity inspired by the rich, diverse, and colorful culture of Latin America, creating a visual experience that captured the energy and personality of the festival.

The Instagram account grew to 17,600 followers, generating strong reach and engagement through organic content and collaborations. The visual identity established a consistent presence across every channel and helped create a recognizable and cohesive brand for the festival.

Visual identity & digital presence

Three colorful promotional event posters for Rico Rico Fiesta against a pink background. The posters feature vibrant graphics, a music theme, and details about the event including dates, ticket sales, and the DJ lineup.
Takeout box of spicy chicken and vegetables with herbs and spices, on a pink wooden table, with a can of soda and other food in the background.
A large vertical sign in front of a building advertising Rico Rico Fiesta, with colorful fruits and food illustrations at the top, including a chili pepper, avocado, strawberry, and tortilla chip, set against a dark purple background.
Tray of tacos with colorful informational overlay showing primary and secondary colors and their color codes.
Three colorful smartphone screens on a bright green background, displaying a digital food quiz about Rico Rico Fiesta restaurant with questions, answers, and illustrations of tacos, nachos, and drinks.
Colorful Fiesta snacks with two colorful ribbons reading 'Rico Rico' and 'Rico Rico Fiesta' in the foreground, a hand holding a red taco in the background, a clear water bottle on the right, and various Mexican dishes on a red table.
Event area with purple VIP flags, picnic tables, and a large white tent under a partly cloudy sky.
Colorful flags with the words "Rico Rico Fiesta" on a purple background, flying outdoors against a clear blue sky.
Inflatable archway with colorful floral and graphic designs at an outdoor festival, with tents and people in the background and clear blue sky.
Colorful logo with pink and lime green text that says 'Rico Rico Fiesta' on a dark purple background.