Rico Rico Fiesta is a festival that offers a wide variety of street food from all over Latin America. In addition, live music, competitions, themed décor and an open-air atmosphere. For the event, we created a vibrant visual identity that celebrates the rich, diverse and colourful Latin American culture, this visual concept aimed to invite the public to immerse in an unforgettable visual experience.

We created a playful logo and joyful visual assets inviting the public to travel through the delicious flavours of Latin America. This explosion of neons represent the richness and happiness of the people, greens that remind us of the fields and mountains, and pinks and blues the intensity of the flowers.

Visual identity

Three colorful promotional event posters for Rico Rico Fiesta against a pink background. The posters feature vibrant graphics, a music theme, and details about the event including dates, ticket sales, and the DJ lineup.
Takeout box of spicy chicken and vegetables with herbs and spices, on a pink wooden table, with a can of soda and other food in the background.
A large vertical sign in front of a building advertising Rico Rico Fiesta, with colorful fruits and food illustrations at the top, including a chili pepper, avocado, strawberry, and tortilla chip, set against a dark purple background.
Tray of tacos with colorful informational overlay showing primary and secondary colors and their color codes.
Three colorful smartphone screens on a bright green background, displaying a digital food quiz about Rico Rico Fiesta restaurant with questions, answers, and illustrations of tacos, nachos, and drinks.
Colorful Fiesta snacks with two colorful ribbons reading 'Rico Rico' and 'Rico Rico Fiesta' in the foreground, a hand holding a red taco in the background, a clear water bottle on the right, and various Mexican dishes on a red table.
Event area with purple VIP flags, picnic tables, and a large white tent under a partly cloudy sky.
Colorful flags with the words "Rico Rico Fiesta" on a purple background, flying outdoors against a clear blue sky.
Inflatable archway with colorful floral and graphic designs at an outdoor festival, with tents and people in the background and clear blue sky.
Colorful logo with pink and lime green text that says 'Rico Rico Fiesta' on a dark purple background.