North Oak BBQ had growth ambitions and the vision of a new visual identity. To make this possible, they invited me to renew their brand to target their new audience and reflect their new style.

The brand needed to be fresh, modern and classy but keeping the essence of a good traditional southern barbeque.

Re-branding

A cutting board with sliced cooked steak, cherry tomatoes, and a garlic clove on a dark surface, with text overlays showing color codes and Hex, CMYK, RGB values.
Image of the Insignia LT Std Roman font style, with a large letter N and text above indicating "Insignia LT Std Roman"
A small cluster of dried brown seed pods or nuts arranged in a circle on a white background.