ADVENTURE TIME FI decided it was time for a complete overhaul of the brand.

AT values human made stuff and creativity.

The Brief

AT is a community-led outdoor organization born in Helsinki, Finland. They make real adventures accessible (OR almost free) for those who want to push beyond their comfort zone, experience real adventure and bond with like-minded adventurers.

It is not a traditional hiking club. They wanted the brand to feel young, adventurous, slightly chaotic and deliberately absurd to reflect their purpose.

Outcome

With direct colaboration with the founder I developed a visual identity inspired by the purpose and vision of the group, reflecting a modern but fresh and in constant movement facing obstacles with a positive attitude.

I delivered the logo guidelines that will help the future volunteers and members to represent the brand on social media and networking events in Finland and the rest of Europe.